Very, very interesting. My first concern when I saw this site was concerning no-shows and late arrivals -- I know many doctor's offices are forced to double book appointments and therefore run extremely late, simply to maintain profitability in the face of lateness and no-shows. Have the hospitals had any issue with late arrivals throwing off the schedule? I'd imagine that if, after paying $24.99 for this service, a patient is still seen late, he or she would be rather (rightly) peeved.