How GMail’s Tabbed Inbox Changes Startup’s Mobile Marketing Strategies

Re:How GMail’s Tabbed Inbox Changes Startup’s Mobile Marketi... by kalleboo on Wednesday August 28, 2013 @02:15PM (#6291665)

Exactly. I read this:

> Today, lifecycle emails are the state-of-the-art in customer engagement. Immediately after a user signs up, they receive an email. A few days after creating an account, they receive another email. A week later, email; then a month later, email; if they haven’t logged in, email.

And thought this article was going to be about how annoying these spammy emails were. Nope, quite the opposite.

[ Parent | on HN ]

Re:How GMail’s Tabbed Inbox Changes Startup’s Mobile Marketi... by KaoruAoiShiho on Wednesday August 28, 2013 @02:26PM (#6291740)

But if you don't want to get these can't you just unsubscribe?

[ Parent | on HN ]

Re:How GMail’s Tabbed Inbox Changes Startup’s Mobile Marketi... by pavel_lishin on Wednesday August 28, 2013 @02:29PM (#6291756)

Sure, but it's extra effort on your part, and there's no easy way to unsubscribe in advance - after registering for a service, should I go to the settings panel (if it exists), and dig through and make sure that I've unchecked every "hassle me randomly" box?

[ Parent | on HN ]

Re:How GMail’s Tabbed Inbox Changes Startup’s Mobile Marketi... by Yhippa on Wednesday August 28, 2013 @04:32PM (#6292439)

What I've found is that some companies will invent whole new mailing lists which are opt-out so you get the spam mail and have to log on to the site to unsubscribe. It's like playing Whac-A-Mole but for email.

[ Parent | on HN ]