The idea is that it will ultimately be supported by recruiting budgets. A current model that already exists is the contingency recruitment model which is between 15-30% the first year's compensation. In that model, if one student gets placed, it pays for the entire class.

Future models might be sponsorship, like a mini-conference. Some of our favorite classes in school had companies bring projects to the class and groups got to choose which project to work on.

I agree that being up front about the business model and making it understandable is important. It will let people know there is no catch, but also see what value one will get out of the program