So you're telling me that you have never downloaded an MP3? A DivX or streamed a tv series from somewhere? Or skipped those adverts at the beginning of the DVDs? How about recorded something on a PVR and then fast-forwarded when it comes to commercial breaks?

Believe it or not, not everybody in the world gets to enjoy super fast internet connection speeds, cos they live in countries that are not so well developed or they are in very rural places. Why should they have to sit through waiting for irrelevant content to load? And the adverts are not relevant to them cos Google has no advertisers in their region? And they are on bandwidth capped plan so they are paying to see these adverts?