To be clear, I fine with their attempt to make any product they intend to make. I'm very skeptical about it due to the fact that it's been tried a lot, but hey, their money, their choice, maybe they'll make it stick, maybe they'll make a niche market work (LabVIEW, etc), who knows. It's the rhetoric I'm objecting to. Which bodes poorly, IMHO; if they really believe this gibberish then it's more likely they'll make some very bad business decisions, such as resisting finding a good niche in favor of trying to take over too much stuff. There's a lot of prior art to learn from here, and if they've learned as little of it as that marketing spiel implies, their odds of success are very, very low.