Now, if they can pull it off or not is yet to be seen.
To me, what it looks like (not saying it's true) is that it's a ycombinator shill company the backers of ycombinator are using to pump up other companies. After all, a lot of these companies are successful/bought out because of self fulfilling prophecies: they're successful because people think that they're successful.
Speaking of, just because I may know a good investment, doesn't mean I have the resources to actually capitalize on it. I may know a likely way to make 10 Million/year, but if the buy in is 5 million, I'd be out of luck. Might as well sell that information to someone with 10 Million and make a cool 50k/100k for myself in the process.
During the goldrush, selling pickaxes and pans to miners was often a better way to get rich than to actually take the risk of mining yourself. You can see a modern day parallel in the custom bitcoin rigs. The companies selling them could just fire the machines up themselves. In the long run however, its better to sell the machine that could make 10k/yr for a guaranteed 2k in your pocket.
A bird in hand is better than two in the bush.
The investment rule that underlies Kelly is to maximize the log of your net worth. Why? Bets multiply your net worth by a random factor, take logs and you're adding a random factor. In the long run a sum of independent random factors tends to converge to the expected value, so maximizing the expected log of your net worth will result in a strategy that with 100% odds will, in the long run, beat any other.
Edit: Especially so if the gold doesn't want to be 'discovered' by just anybody. Founders have VC preferences.
To me it just sounds like another meaningless score, much like technorati was back in the day or klout (albeit more business minded than both). Is it an attempt to use big data to determine winners in the startup game? That also sounds like a terrible idea.
(The above is my initial reaction - I haven't researched this and I might be woefully wrong; which I why I ask for some explanations.)