Re:Yahoo tops Google in US traffic
by powertower on Thursday August 22, 2013 @11:58AM
(#6257932)
> ...another factor in the declining performance of your searches for me.
What's amazing here is the obviousness of the fact that Google is only going to do what either a) maintains or b) increases its profits...
Giving you good and relevant search results was the bootstrap. Now (that they've dominated the market and passed the bellcurve) it's nothing more than a hindrance to CTR (click through rates) on paid search ads.
That is, the better (more relevant) the results, the less someone is going to look at the ads.
What's amazing here is the obviousness of the fact that Google is only going to do what either a) maintains or b) increases its profits...
Giving you good and relevant search results was the bootstrap. Now (that they've dominated the market and passed the bellcurve) it's nothing more than a hindrance to CTR (click through rates) on paid search ads.
That is, the better (more relevant) the results, the less someone is going to look at the ads.