Data from hundreds of sites shows 23% usage of adblock

Re:Data from hundreds of sites shows 23% usage of adblock by programminggeek on Wednesday August 21, 2013 @11:01AM (#6250772)

Um, this doesn't impact online advertising because the people who are likely to click on ads are NOT the people who use adblock.

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Re:Data from hundreds of sites shows 23% usage of adblock by overdude on Wednesday August 21, 2013 @02:19PM (#6252311)

You're unfortunately incorrect. Many, many publishers rely on on a CPM based ad payment model rather than CPC, such that the site is paid based on the number of ad impressions seen, not clicked. Clicks have little/no impact on CPM.

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Re:Data from hundreds of sites shows 23% usage of adblock by mcdonnellb on Wednesday August 21, 2013 @11:06AM (#6250824)

I can relate to your intuition, but is that all you're going on? Do you know of any evidence to back this up?

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