The landing page is very confusing. I kept trying to find a way to close the modal box before realizing that it's not really a modal box.

Interestingly enough, the product appears to be entirely functional once that modal is circumvented. I'm not sure why they would direct the user to a functional product when they are ostensibly not open for public use.

I wasn't able to get by the modal box. Can't I actually browse the site without having to put in an email address? Not the best first impression. The idea seems very cool.

If you are using Chrome, Go to dev tools and delete the modal dialog part using "Edit as HTML". You will be able to navigate through the site.

For those struggling with the modal, their twitter profile has an invite link: http://www.lumoid.com/friends

Also, as much as I love a good Canon v. Nikon flamewar, there's a huge comparison-shopping unmet need in the CSC (compact system camera) space: Olympus, Panasonic, Fuji X, Sony NEX, Nikon J/V, Canon M, etc.

Aka please send me a X100S, X-pro1, and a EP-5/VF-4 to test :)

Lumoid founders, if you haven't yet reached out to Mike Johnston, Steve Huff, Ken Rockwell, Michael Reichmann, Kirk Tuck, et.al, hop to it! They have huge audiences of photo enthusiasts who'd be receptive to the model.

Also, how do you differentiate yourselves from rentglass, lensrentals, lensprotogo, etc.?

The design's obviously a work in progress, this was my quick attempt to clean up the kit page a bit http://i.imgur.com/DuwlqPO.png