Anderson is so incredibly misunderstood. He makes the same, single point over and over: interconnectivity makes niches easier to reach. That's it. No "the blockbuster is dead", no "throw away everything you've ever learned about running your business", nothing even all that profound. He simply points out that niches are easier to reach, that they function a little differently than blockbusters, and by the way, there is a long history of established business techniques to address them. I don't understand why anything he says is even controversial. He's not saying anything new, simply making an observation. Weird.