I understand that, but by making a Kickstarter in English, they are targeting exactly my culture, which isn't keen on eating insects. And yes, everyone knows they slip into our food supply and there's a non-zero chance that we've all eaten them unintentionally, but that doesn't logically mean I'm going to think, "well, I may as well just start going whole hog now!"

This is a novelty and will never make it big in our market because the "ick factor" is just too high (for our cultural norms).