It's hard to answer these question without seeing the actual stuff. Clothes can be unique in many ways.

I buy a lot of clothes online. I mostly go to polyvore.com and find stuff. But I do visit some websites of actual brands because I know they deliver a certain aesthetic that I like. I like unique stuff, who doesn't? But I prefer a simpler, elegant aesthetic.

The kind of stuff they have on nastygal is mostly just vulgar to me. As someone here mentioned they go for a thrift store look. But they do actually source it from vendors like anyone else. It's different from many brands, sure. But it's still internally consistent. I did order 2 things from them though.

Your target demographic will be determined by the kind of aesthetic you have.