Re:Three of My Customers Have Cloned My Product
by tehwebguy on Wednesday August 14, 2013 @01:53PM
(#6213094)
I like your analogy, I usually use a slightly different pizza restaurant analogy. In my town there are all sorts of places to get pizza:
- 1: Domino's, Pizza Hut, Papa John's
- 2: Little Cesars
- 3: Mom & Pop shops selling ~$5 pizzas
All three types offer pizza (not identical, but still) and seem to coexist just fine but their strategies are pretty different: 1 & 2 spend millions on national campaigns, 1 & 3 offer delivery, 2 & 3 have really cheap pizzas, etc.
I think the takeaway is that product alone isn't enough, you also need a solid strategy to take a place in the market.
- 1: Domino's, Pizza Hut, Papa John's
- 2: Little Cesars
- 3: Mom & Pop shops selling ~$5 pizzas
All three types offer pizza (not identical, but still) and seem to coexist just fine but their strategies are pretty different: 1 & 2 spend millions on national campaigns, 1 & 3 offer delivery, 2 & 3 have really cheap pizzas, etc.
I think the takeaway is that product alone isn't enough, you also need a solid strategy to take a place in the market.