Re:This coupon code is a slap in the face
by lsc on Tuesday August 13, 2013 @05:38PM
(#6208416)
>First, I'd like to point out that his suggestion is fucking absurd. Without codes, there would be no way to discern between methods of customer acquisition
As the customer? /I don't care/
As the customer? making me negotiate is work. Coupon codes are a way of automating the negotiation.
Now, different customers feel differently about this. Generally speaking, nerds without business experience? they usually agree with me. Be straight with me. Price discrimination (and, coupons are price discrimination) feels like an insult to them.
The author points out that if you want to charge different people different prices? If people find out, some of them will be pissed.
The author's solution? be discrete about it. there are plenty of ways to include a referral tag without calling it a coupon code. Someone else suggested a "how did you hear about us" - and then there are silent analytics that require no action on the customer's part.
As the customer? /I don't care/
As the customer? making me negotiate is work. Coupon codes are a way of automating the negotiation.
Now, different customers feel differently about this. Generally speaking, nerds without business experience? they usually agree with me. Be straight with me. Price discrimination (and, coupons are price discrimination) feels like an insult to them.
The author points out that if you want to charge different people different prices? If people find out, some of them will be pissed.
The author's solution? be discrete about it. there are plenty of ways to include a referral tag without calling it a coupon code. Someone else suggested a "how did you hear about us" - and then there are silent analytics that require no action on the customer's part.