If you are in the sf bay area and want to try freshly roasted beans, I highly recommend ritual roasters (http://www.ritualroasters.com/) in the mission district of SF, or if you are in the south bay, barefoot coffee (http://www.barefootcoffeeroasters.com/). YMMV, but for me, it has made a big difference in quality between making my own cup in the morning vs going to a Starbucks.

I also find having a good vacuum insulating coffee mug to keep the coffee hot makes a difference too.