Re:This coupon code is a slap in the face
by larrys on Tuesday August 13, 2013 @10:55AM
(#6206089)
"At my company we've tested having the coupon box automatically filled in vs. not automatically filled in and we found that conversions were no higher by automatically filling it in."
What are you filling it in with and what type of discount did the coupon apply to the purchase?
So are you saying that for the purposes of testing you took a loss on the sale in order to see if there was abandonment?
Re:This coupon code is a slap in the face
by caw on Tuesday August 13, 2013 @11:01AM
(#6206121)
Some places like Newegg put the promo code on the item page itself, so it's basically like giving it to everyone who buys the item. In this case, there's no loss on the sale.
What are you filling it in with and what type of discount did the coupon apply to the purchase?
So are you saying that for the purposes of testing you took a loss on the sale in order to see if there was abandonment?