Re:BlackBerry puts itself up for sale
by corry on Monday August 12, 2013 @03:59PM
(#6201349)
I think you answered your own question:
"Why [does] everyone thinks BB10 is crap?"
"[RIM] was big, sluggish, and full of idiots running it."
Everything you write about BB being a new nimble company may be 100% true... but public perception lags truth, especially when many people have already written them off.
The unfortunate thing is that brand/marketing has never been RIM's strong suit (a typical woe of Canadian tech giants), but it sounds like the "this-aint-your-grandfathers-RIM" story is crucial to their overall turnaround story.
"Why [does] everyone thinks BB10 is crap?" "[RIM] was big, sluggish, and full of idiots running it."
Everything you write about BB being a new nimble company may be 100% true... but public perception lags truth, especially when many people have already written them off.
The unfortunate thing is that brand/marketing has never been RIM's strong suit (a typical woe of Canadian tech giants), but it sounds like the "this-aint-your-grandfathers-RIM" story is crucial to their overall turnaround story.