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Re:ElementaryOs Luna released by sciurus on Saturday August 10, 2013 @10:16PM (#6193543)
"elementary OS sets out to settle the number one complaint casual users have of other Linux distributions: design."

In this regard Elementary seems to be part of a larger trend in the linux desktop world, rather than unique. GNOME 3 has been heavily influenced by designers, to the point where there's been developer backlash. [0] Canonical employs thirty people to work on the design of Ubuntu and their other products, and they're still hiring. [1]

[0] E.G. https://mail.gnome.org/archives/desktop-devel-list/2012-Apri...

[1] http://design.canonical.com/team/

Re:ElementaryOs Luna released by harveycabaguio on Saturday August 10, 2013 @10:42PM (#6193615)
It's not just Linux, design is becoming really important in user tech. Google, Microsoft, etc have recognized the importance of design and are putting emphasis in it.