It may succeed competing on convenience (and marketing) not necessarily price.

Something mailed to your door monthly and quickly mixed together vs going to the grocery store for beans and firing up the rice steamer for 15min.

That is just the current price, it will go way down with mass production.

How can it become cheaper than harvesting and packaging something that needs very little additional processing? I don't see the economical argument.

> How can it become cheaper than harvesting and packaging something that needs very little additional processing?

One way that's possible is if the processing is done close to the point of production and reduces the size (and increases shelf life) enough that the savings in transportation, packaging, and reduced losses on the shelf compared to less-processed basic foods is greater than the processing cost.

Agricultural subsidies is one way.

My one month supply is going to cost me approx. $2.50 a meal. That's pretty damn cheap for the amount of nutrients packed in. Compare going to McDonalds and getting some $1 cheeseburgers and diabeetus.