Being an European (albeit probably not the standard one), I don't really sense the "cheapness". The ad to me is just saying: "why pay more if you can get something that does what you want for a lot less?" (which I agree on, and it's basically the reason I don't own a Mac).

The issue as I see it, is more about being practical and not just falling for trends or overpriced quality. It's like buying expensive branded clothes or non-branded ones. Is someone who doesn't buy Nike, Versace, Gucci, whatever brands being cheap or simply being consequent with their real needs?