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Re:If You Want to Raise Prices, Tell a Better Story by gphil on Tuesday August 06, 2013 @05:47PM (#6169420)
coming up with a consistent voice and narrative is actually quite difficult.

Yep, especially so for a startup who is still figuring out their place in the world. This is something that we constantly struggle with, and there's no solution other than putting in the effort to keep rebuilding your narrative as your audience changes.

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