Re:Microsoft's Anti-Mac Ads Are Starting To Work
by KirinDave on Tuesday May 19, 2009 @10:46AM
(#616863)
So Apple's perceived value dropped and "Microsoft's" perceived value rose?
There are two variables that need to be controlled for here:
1. Apple hasn't made any major product announcements this year. Apple is a company that lives and dies by its carefully controlled press releases and a sense of "newness" and "cutting edgeness".
2. There's no indication that the MS ads in question actually caused this shift. If they're talking to canny consumers, this switch could be around the perception of netbook sales alone. Those are skyrocketing, and a perfectly usable and incredibly portable machine for under $400 (after tax) is a great value.
Still, take this with a grain of salt. People love to provide reports that Apple is suddenly failing or did not deliver on sales promises, with all kinds of conjured "data" to back it up. In the end, Apple has consistently delivered or exceeded on their projections and they've held up their sales significantly better than everyone else in the market during the economic downturn.
There are two variables that need to be controlled for here:
1. Apple hasn't made any major product announcements this year. Apple is a company that lives and dies by its carefully controlled press releases and a sense of "newness" and "cutting edgeness".
2. There's no indication that the MS ads in question actually caused this shift. If they're talking to canny consumers, this switch could be around the perception of netbook sales alone. Those are skyrocketing, and a perfectly usable and incredibly portable machine for under $400 (after tax) is a great value.
Still, take this with a grain of salt. People love to provide reports that Apple is suddenly failing or did not deliver on sales promises, with all kinds of conjured "data" to back it up. In the end, Apple has consistently delivered or exceeded on their projections and they've held up their sales significantly better than everyone else in the market during the economic downturn.