Re:The $4 Million Complaint Call (2012)
by pbhjpbhj on Wednesday August 07, 2013 @04:56AM
(#6171619)
Is it [largely] factual? I couldn't work it out quickly as it's told in first person but the tag line and mini-resume doesn't mention anything that suggests the writer writes radio broadcasting software.
The third para from the end suggests it's at least somewhat fictionalised.
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Oh, found this http://www.bsiusa.com/about/about.php (seems Burley didn't know much about trademarks when he set out?).
Edit: Also http://www.paulneevel.com/hp_archive/070830ronburley.html.
I've witnessed similar situations play out more than once, but to the negative with bad service aimed at seemingly insignificant people killing six and seven figure orders.
That said, I think you're missing something if the potential windfall is your impetus for quality service.
"You can easily judge the character of a man by how he treats those who can do nothing for him." —Malcolm S. Forbes [0]
0: http://quoteinvestigator.com/2011/10/28/judge-character/