Conceptual rebrand of Google's 'Squared' education initiative

Re:Conceptual rebrand of Google's 'Squared' education initia... by L_Rahman on Tuesday August 06, 2013 @05:13AM (#6165582)

It's beautiful but if I didn't already know what the Q logo stood for I'd be very confused as to what it exactly it refers to.

More specifically, I think the squareness of the Q would tell me that it has something to do with a square but I wouldn't be able to make the mental leap from "square" to "squared".

For instance in the posters where you have a person inside the "Q" and say "He's a 'Q'." it makes me read "He's a square" which isn't a very nice thing to say about someone.

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Re:Conceptual rebrand of Google's 'Squared' education initia... by jackm on Tuesday August 06, 2013 @05:18AM (#6165592)

Thanks. The "He's a square" metaphor is intentional. As the initiative is called 'Squared', students are referred to as 'Squares' - it's a playful pun and isn't derogatory, but I completely understand your point.

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