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Re:Skeuocard by Volpe on Thursday August 01, 2013 @11:07PM (#6145120)
> Exactly. This isn't a usability improvement, it's fluff.

Do you have any data that backs that up? (excluding call-to-authority and anec-data)

Re:Skeuocard by jalfresi on Friday August 02, 2013 @03:46AM (#6145811)
Sure, he's called Jacob Neilson and he wrote a shit tonne of books on the subject about ten years ago.

Although I understand that its the norm to ignore previous computing history for the illusion of inventing something, more so if it's pretty.

Re:Skeuocard by hussong on Friday August 02, 2013 @06:18AM (#6146224)
It's Jakob Nielsen. While he can be a bit of a smartass sometimes and is not undisputed in the usability community, his books are definitely worth reading.
Re:Skeuocard by Volpe on Saturday August 03, 2013 @07:08AM (#6151776)
Guess you ignored the "excluding call-to-authority" part of my post.

No one has tested this form. So just putting it down seems premature.

I'd prefer people to be data driven, than just cargo culters.

Re:Skeuocard by wikwocket on Friday August 02, 2013 @01:55AM (#6145514)
If you Google "checkout conversion remove field," you should see a number of articles on this, including some with A/B tests. The trend seems to be that the fewer fields shown or required, the better conversion is.
Re:Skeuocard by Volpe on Saturday August 03, 2013 @07:09AM (#6151778)
Doesn't that make this field better? Not worse. So the data says this field will convert more?