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A comment on How We Created a Fake Vodka Brand to Promote Our Startup. Parent comment

Re:How We Created a Fake Vodka Brand to Promote Our Startup by joonix on Thursday August 01, 2013 @01:48PM (#6142052)
I think the actual story itself is fake. Meaning, they didn't actually give anyone any vodka. They just made those bottles and filmed a few friends pretending to pour it at parties to use in their film clip.
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Re:How We Created a Fake Vodka Brand to Promote Our Startup by pallandt on Thursday August 01, 2013 @02:04PM (#6142160)
I'd strongly prefer believing this too, but the part that mentions them receiving 'an email from Mercy Hangover Prevention' and then the picture showing their vodka + the 12-pack of Mercy makes me think the story is real, unless Mercy is owned by friends of theirs.
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