How We Created a Fake Vodka Brand to Promote Our Startup

Re:How We Created a Fake Vodka Brand to Promote Our Startup by testing12341234 on Thursday August 01, 2013 @01:24PM (#6141890)

The post makes no mention of whether they actually submitted their label for approval

From the article:

"The problem with this idea was two-fold: one, having previously worked in spirits marketing, I knew that spirits brands' turnaround time was way too long to get approval by February 14th"

Which seems to imply not only that they knew the law, but actively took it in to consideration.

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Re:How We Created a Fake Vodka Brand to Promote Our Startup by corin_ on Thursday August 01, 2013 @01:31PM (#6141950)

Getting approval to partner with a company for marketing purposes is completely different to legal issues that there may or may not be relating to the labeling of drink bottles.

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Re:How We Created a Fake Vodka Brand to Promote Our Startup by drbawb on Thursday August 01, 2013 @01:32PM (#6141954)

I read it as them seeking approval for a sponsorship or promotion of sorts. (" . . . and two, if we used a company’s name to promote ourselves without permission, we could get sued.")

I take that to mean they're talking about the turn-around of the marketing department; not the nuances of alcohol labeling and bottling.

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Re:How We Created a Fake Vodka Brand to Promote Our Startup by jasondenizac on Thursday August 01, 2013 @01:33PM (#6141963)

I'm pretty sure they mean marketing approval, not regulatory approval. Parse before you preach.

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Re:How We Created a Fake Vodka Brand to Promote Our Startup by mbreese on Friday August 02, 2013 @12:30AM (#6145328)

I read it the other (regulatory approval) way the first time too...

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