Exactly. I worked for a magazine that insisted on their company name be stylised in all caps (it was not a acronym).

If you look at a old JAVA/Java logo it actually is stylised as JAVA.

In fact my first JAVA textbook stylised it in all caps also so ever since I just copied that.

Ps. I dont actually give a shit about JAVA or what anyone thinks it says about my skills because of the way I write it