But Medium feels like it's taking the part of my online presence that I want to be most unique and commoditize it into this mass website that will only ever make the founders of the site famous. I know that sounds extreme because they do provide you with a great tool and some means of exposure you wouldn't otherwise have, but it just feels so dehumanizing somehow. Like it's taking the very best part of the internet and attempting to privatize for the benefit of some heavy-hitters in the silicon valley old boys network. And I think I put my finger on something with that last bit, because Medium is really kind of the same thing as Tumblr which never bothered me; maybe because it didn't have that patina of tech insider design perfection bestowed upon us in private beta as if from the gods themselves.
In the last 3 months, I didn't even log in to my server, it has automatic backup setup and basic security taken care of during initial setup. I spent less than 3 minutes in the last 3 months for occasional plugin updates.
If you are talking about customization, than it is not any different than spending time customization blog on someone else's platform.
If you don't have 3 minutes in 3 months and 1 hour of initial setup time than you have other problems.
I'm tech savvy (B.Sc. Artificial Intelligence and Applied Mathematics, Computer Programmer working full-time for 8 years since University) and I choose to use Medium because I don't want to manage my own personal server, or buy domain names, or have recurring expenses, or have to fiddle with configuration files, or hack templates. Simplicity means the world.
Saying that; I agree with you (in that people contributing their data to platforms for the profit of others is silly.) Facebook is something I don't use because I don't see what I can get back from it that I can't already get from text messages or face-to-face interaction. Medium at least offers me something in exchange for contribution.