Re:Microsoft's Surface sales figures are in, and they're hid...
by seanmcdirmid on Wednesday July 31, 2013 @12:21AM
(#6131871)
No need to be americacentric, the PC market is stagnant even in China, which didn't go through any of these crashes (yet).
I'm not speaking for MS, but I think they want to be seen as a growth company, not a stable, mature company. They want to maintain their market share, but the "opportunities" for new growth probably lay elsewhere, so you'll see investment away from PCs into areas where new money can be made (while still trying to preserve old money, of course). Even the car needs a new remake to create new market share and hence opportunity; e.g. Tesla and electric cars.
I'm not speaking for MS, but I think they want to be seen as a growth company, not a stable, mature company. They want to maintain their market share, but the "opportunities" for new growth probably lay elsewhere, so you'll see investment away from PCs into areas where new money can be made (while still trying to preserve old money, of course). Even the car needs a new remake to create new market share and hence opportunity; e.g. Tesla and electric cars.