Microsoft's Surface sales figures are in, and they're hideous

Re:Microsoft's Surface sales figures are in, and they're hid... by anigbrowl on Tuesday July 30, 2013 @09:58PM (#6131427)

The only thing I learned from the commercial was that you could snap a magnetic type keyboard into it and that it came in different colors. Also, I needed to be wearing a suit or be a pissed-off looking schoolgirl to use this device.

The Dell commercials that are running now showing how it's better than an iPad are a model of clarity by comparison. I had absolutely no idea from the breakdancing commercials what the device was capable of.

I am not a big fan of TV but I have been a creative lead for a commercial series that won a Clio award, for what that's worth.

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Re:Microsoft's Surface sales figures are in, and they're hid... by jmduke on Tuesday July 30, 2013 @10:31PM (#6131549)

I'm not trying to defend the commercial, merely disagreeing that it's the worst ever.

I am not a big fan of TV but I have been a creative lead for a commercial series that won a Clio award, for what that's worth.

That's honestly really cool. I wouldn't have expected a lot of advertising people on HN.

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Re:Microsoft's Surface sales figures are in, and they're hid... by anigbrowl on Wednesday July 31, 2013 @12:17AM (#6131861)

Well it's not my main job, just came my way through working in film. But whether it's a commercial or movie or whatever, you can't help considering narratives from a technical standpoint.

And you're right, it's not the worst commercial ever. But considering teh staekes I thought it was pretty bad, and surprising considering how good MS marketing usually.

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