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Re:The Myth of Willpower and “Eat Less, Move More” by joe_the_user on Saturday July 27, 2013 @04:07PM (#6114226)
absolves overweight people of much of their responsibility...

So our object, scientific explanation for obesity is ... lack of personal responsibility!

I suspect Fitocracy is selling their explanation rather than your "explanation" because at least their explanation seems to offer a rational way of changing the situation rather being a mere gesture blaming people (not to say that their system would work for everyone, everyone's different and some people might even find shame and guilt useful for losing weight - still it's unlikely to be an appealing marketing campaign).

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