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Re:Growth Hacking Apps: One Indie Developer’s Success Story by rohamg on Friday July 26, 2013 @02:39PM (#6109764)
The story about the text-only website made me smile.. would have loved to see the numbers!

Going to give adwords another shot.

Re:Growth Hacking Apps: One Indie Developer’s Success Story by mpatzer on Friday July 26, 2013 @04:45PM (#6110467)
I wasn't super diligent in keeping analytics for my website, but each app would have maybe 1 click every 2-3 days, and the big blue button I used to have for all of my apps had about 5 per day. Overall, very little traffic from my website. It was mostly about less work for maintenance when I built new apps.

You probably already know, but for the benefit of everyone else: if you're advertising an app, when you create a new ad, make sure to select "App / digital content ad" and then "App promotion ad". It will do all of the OS targeting for you and pull in your app icon, name, and URL automatically.