Except you don't necessarily have to do 2, 3, 4, 5 or 6 with this. It either has controls over lock screen or in the notifications tray depending on the app. (and most users don't use passwords anyway. So really it's just a matter of picking up your phone and turning it on, which is usually easier than finding a remote.
You're also missing the fact that the AppleTV is a shared device. It doesn't need locking/protection, and can host content for everybody, instead of each person having their own apps and media (and multiple netflix/itunes accounts).