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Re:The slippery slope by barrkel on Wednesday July 24, 2013 @02:23PM (#6098053)
I don't think it's reasonable to suggest that a significant number of people, upon seeing this form, decided not to cancel because filling it out was too much a waste of time. It's just not a plausible argument.

This isn't really something that is subject to argument; it's an empirical question. It's measurable; a known quantity to people who have implemented it in an A/B fashion.

I'd be very surprised if additional friction to a cancel process had zero impact. That would be sufficiently surprising to be worthy of an article or paper.

Re:The slippery slope by csallen on Wednesday July 24, 2013 @04:10PM (#6098767)
Not true. A simple A/B testing between having a form and not having one will tell you the "what" but not the "why". If I decide to cancel my account and end up on that form page, then change my mind and navigate away, you have no idea why. You cannot accurately claim that I did so because I was frustrated or because I thought it was a waste of time.