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Re:What's new in Android 4.3 by rahoulb on Wednesday July 24, 2013 @01:45PM (#6097742)
I suspect it's part of their strategy for deflecting from the "fragmentation" issue - "what version of Android does your phone run? Jelly Bean? Snap!"

I also reckon that they will start releasing bits of the OS via the Play Store, bypassing the manufacturers and carriers (as they are already doing with the standard keyboard).

Re:What's new in Android 4.3 by king_jester on Wednesday July 24, 2013 @01:50PM (#6097776)
They do that with Google Play Serivces (https://play.google.com/store/apps/details?id=com.google.and...) already. The things 4.3 has w.r.t. bluetooth, opengl es support, etc. are probably really difficult to ship independently.