> They can notify me all they want about the actual transactions I am performing with them, monetary or other. But when it comes to solicitation they should have a very explicit opt-in process.

The truth is I think we are probably that far apart in what we believe is acceptable. I think that having all communications not specifically pertaining to an actual transaction on an existing account be opt-in explicitly is unworkable, but only slightly. I think it's great in theory, but that it breaks down in the face of reality and what people find they really want and find acceptable.

Really my point here is to fight back against people re-labeling "unwanted commercial emails from companies I do business with" as spam, as unwanted is not the same as unsolicited.

I've fought the real battle here; I was an admin at an ISP and maintained mail servers, dealt with spam filters, deployed new spam solutions, and had to deal with the constant misuse of the system to send spam through compromised accounts. Having people use the label of spam just to pull along the emotional reaction of the reader really seems to get me worked up.