Re:The sad story of Facebook Platform
by mratzloff on Tuesday July 23, 2013 @05:17PM
(#6092959)
Was it that hard? "If you make money on our platform, you need to give us a percentage," seems sort of like an obvious monetization strategy. Otherwise, what's the point of building the platform?
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Re:The sad story of Facebook Platform
by prostoalex on Tuesday July 23, 2013 @05:41PM
(#6093105)
Most of the apps at the time optimized for pageviews and monetized through DoubleClick, AdSense and other third-party ad networks, so there was non-trivial task of proving that "making money" was happening, followed by further non-trivial task of actually collecting such revenue from all of the jurisdictions.
>> Otherwise, what's the point of building the platform?
Facebook displays its own ads on application canvas pages. Therefore higher engagement with apps => higher pageviews => higher earnings.