Even the "average" bad hire costs a lot more than what the article suggests. $15K for a $50K job seems very low. What's the value of the "average" bad hire turning a client reference into an angry client? Or having them hire someone very bad for one of their positions? Or undermining company morale?
There's a middle that is fairly tight in ability, and they perform good or bad largely dependent on the circumstances system (including management) that they're put in. The upside and downside surprises can go very far on both sides of the mean. Which means slightly bad hires tend to be products of a bad system, which is what should be fixed. But very bad hires can do an inordinate amount of damage even relative to their small probability. P(x) * Value(x) comes out to a very large negative #. (Similarly P(x) * Value(x) comes out to a very high absolute # for the great hires)
Now what's the probability of a truly awful hire? Depends on how well you hire. I suspect it's somewhere between 1% and 10% based on the organization. Same on the upside.
When did someone who runs off co-workers or gets the company in legal trouble become the "average" bad hire? In fact, when did this become a common occurrence for recently-hired people? Everyone I know of in 11 years or professional experience who fits this category were long-time employees of the company before these issues arose.