Exactly. I'm sure this was really useful at the time, but SEO and the web as whole has changed drastically since 2002. It's gotten a lot more complicated and competitive.

That is like saying the 100m for men has changed. It hasn't, you just have to be better at it than 40 years ago.

Nothing has really changed: build something people want, using terminology they use, and get third party citations.

Job done.

"Remember, 80% of your surfers will be at 56k or even less."

Yeah.

What is wrong with that assumption? I assume a lot of people are starting to browse from cellphones, mobile connections, more foreign places. You wouldn't want stuff to bog down your site, just because there are people who have faster connections.

Not 80% of people.

That's it, really. The rest of this is good stuff. Especially considering it's 7 years old.

Well, I'd also add that adding a blog to a site can accomplish some of what he recommended (like adding a page per day).

Also, using mod_rewrite and clever routing can accomplish things like folder names with keywords.

The core methodology is good. But:

- 5-12k may not be as useful as a guideline as before.

- HTML 4 & JavaScript recommendations may no longer be as valid as they were then.