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Re:Your Startup’s Office Is Missing a Room by ricardobeat on Friday July 19, 2013 @02:51PM (#6072120)
Keeping an extra room costs way more than that. It doesn't make any sense for most companies to have a dedicated lab, you're not going to run usability tests all day, every day.

Plenty of market research companies offer rooms like this for rent.

Re:Your Startup’s Office Is Missing a Room by rdouble on Friday July 19, 2013 @02:54PM (#6072137)
It doesn't cost that much, really. The salary of the guy running the lab is the largest expense by far. At a startup I worked at a few years ago, they had a lab running 40 hours a week. It would have cost about 10 times as much to have a market research company do this for us if it was even possible.
Re:Your Startup’s Office Is Missing a Room by drumdance on Friday July 19, 2013 @04:09PM (#6072640)
A couple companies ago we did it the CEO's office. Over the course of a day we brought in a half dozen people recruited from Craigslist. That one day alone gave us a lot of useful info.