That's exactly what Apple has tried to do, and although it hasn't completed the job yet, is much further along than anyone else.

Google on the other hand makes it's money out of analyzing people's communication and online behavior. Why would you expect it to protect people's privacy from itself?

If Apple's claims about iMessage and FaceTime are true, Apple is to be commended. And far be it for me to be one of the naysayers. But it's a bit of a joke to store the messages in the clear in iCloud.

As for Google, I expect them to charge a fee to make up for lost ad revenue. I already pay for several Google services.