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Re:How Watching 'Unbundled' ESPN and AMC Could Cost More Tha... by rhizome on Thursday July 18, 2013 @02:42PM (#6065586)
I think this is sort of exactly why it's not more profitable for leagues to sell directly to consumers

Well yeah, forcing every cable customer to subsidize your multi-channel mandatory presence in basic packages is going to be "more profitable" to ESPN than becoming a selection that has to compete for optional package selection. I don't think the advantage of this arrangement for ESPN is any question to anybody.

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