I can say without a doubt I prefer buying a laptop from Apple to anyone else I've tried due solely to the lack of options.

Over the last couple of years I've tried a few times at different vendors to find a different laptop, and every time I've given up because of all the options.

My problem is that when I'm presented with so many options, I spend hours trying to optimize them, and being unable, I give up.

I think http://en.wikipedia.org/wiki/The_Paradox_of_Choice:_Why_More... has something to say about this.