Re:Ask HN: Are there better options than PR Web out there?
by AdilD on Tuesday May 12, 2009 @03:07PM
(#605992)
I asked this in a question above, would a company news section accomplish the same objective of a blog? i.e. Ticket Trunk sponsors charity event (news) vs Why we sponsor Charities (Blog).
To my limited understanding they would and if that's the case, then is having a news section itself an SEO strategy?
Re:Ask HN: Are there better options than PR Web out there?
by byrneseyeview on Tuesday May 12, 2009 @03:19PM
(#606017)
A news section looks more official; a blog section gets more traffic. If you have enough time for both, do it; if you have to pick, do a blog.
One problem with a news section is that you can't do one if you aren't generating news. Your blog can be trivial, but your news section needs to have higher standards.
I agree with the others, with reservations: the thing to remember about SEO is that the results compound; if you bring in 20% more visitors with your off-site marketing, and you get 20% higher conversions with your on-site redesign, that's 44% more customers. If you're going to do a PR, make sure you have a blog for your new visitors to read, too.
(Incidentally, I work at a company that does SEO, including press releases. Email address is in the profile).