which is an ok plan, i suppose.
/not a SEO expert but plays one on tv
We have a news section on the site, as I decided to treat our facebook fan page (havent published yet) as our blog since I think the big problem with fan pages is that they dont have ongoing content. But realizing the need for content on the site, I thought a 'news' section would suffice. These same news articles I was thinking of publishing using PR web (or something like it), as I had come to understand that it could help your SEO.
I suppose its worth mentioning that I don't event know if that's a great use of our money since we operate in the ticket domain so to imporve our ceo we would be competing with the mega-sites who crush us in resources. So thinking of that way, maybe its worth more my time to spend the money on advertising?
SEO is comprised of two things: original, relevant, fresh content and strategies to make that content visible. Your content is the most important thing -period-. The SEO "strategies" are tools to help Google understand your content. If your content isn't good, it doesn't even matter what else you do.