i think most people are unwilling to acknowledge such a problem with their business strategy exists, and if they do acknowledge it, are unwilling or unable to grasp the full extent of the problem. google, like many large organizations, hides malicious actions behind a veil of complexity. "don't be evil" is certainly a matter of perspective.

i will refrain from citing other examples of hiding behind the veil of complexity since i don't want to "poke the bear" :)