Re:An approach to fair ad blocking
by azanar on Monday May 11, 2009 @08:22PM
(#604611)
Is the engagement and fun of advertising really a zero sum game?
As a thought experiment, I can imagine sample groups of advertisements I've seen where even the best ad would garner my disgust, because it was so unbelievably obnoxious and engagement-free.
On the other hand though, given a sample group of effective advertisements, I could imagine being able to indicate the one I would be most likely to click on first. Now this doesn't mean the others aren't engaging and fun. It means the one I indicated is more engaging and fun than the rest, but it is possible they are much more engaging and fun than the former group of crap. At best, I might be compelled to go and visit each of them once I am done with the one before. By that standard, they would all be engaging and fun.
But then, I could be thinking about this wrong. Advertising generally works very poorly on me, and so I might not have the proper frame of reference.
However, I've found it generally true that a small subset of ads strike me as being engaging and fun to my hypothetical advertising consumer. However, I don't think this is a tautology as much as evidence that more effort and concern will make that subset grow larger.
As a thought experiment, I can imagine sample groups of advertisements I've seen where even the best ad would garner my disgust, because it was so unbelievably obnoxious and engagement-free.
On the other hand though, given a sample group of effective advertisements, I could imagine being able to indicate the one I would be most likely to click on first. Now this doesn't mean the others aren't engaging and fun. It means the one I indicated is more engaging and fun than the rest, but it is possible they are much more engaging and fun than the former group of crap. At best, I might be compelled to go and visit each of them once I am done with the one before. By that standard, they would all be engaging and fun.
But then, I could be thinking about this wrong. Advertising generally works very poorly on me, and so I might not have the proper frame of reference.
However, I've found it generally true that a small subset of ads strike me as being engaging and fun to my hypothetical advertising consumer. However, I don't think this is a tautology as much as evidence that more effort and concern will make that subset grow larger.