An approach to fair ad blocking

Re:An approach to fair ad blocking by windsurfer on Monday May 11, 2009 @06:04PM (#604430)

"Most people"? Really? I think you should read this: http://www.smvgroup.com/news_popup_flash.asp?pr=1643

"Heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000," the study said, and they "are also relatively more likely to visit auctions, gambling, and career services sites – a markedly different surfing pattern than non-clickers."

"heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks."

Sure doesn't sound like most people...

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Re:An approach to fair ad blocking by dsingleton on Monday May 11, 2009 @06:44PM (#604485)

A lot of advertisers don't want to reach those people though. They want to get their brand in front of influential 20-somethings, not to get clicks, but to generate brand awareness.

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