This weekend NPR's "On The Media" had this sad story about a Dallas Texas newspaper owner who was willing to bite the bullet and accept Amazon's 30% offer to his content if they dropped their other requirement: their right to re-license his content to others, on any medium, for the rest of eternity, for free!

That's right; they will pay the paper 30% for each content on the kindle, but they can sell that very content in other mediums, including print, and he gets nothing. The balls on Bezos!